Albert Frank Peacock founded the company in Warrington, Cheshire in 1884; a true Victorian Penny Bazaar selling anything and everything.
His founding principle of value helped Peacocks develop a successful business that continued to grow throughout the twentieth century.
In 1940, Albert's son, Harold, moved the business to its current home in Cardiff.
During the following years Peacocks continued to establish itself as a value-for-money retailer. From the mid 1990s onward Peacocks experienced significant development and growth and a greater emphasis on fashion, which helped to propel the brand to even greater success in today's market.