Corporate Information

About Us

Peacock's Penny Bazaars established 1884...

Albert Frank Peacock founded the company in Warrington, Cheshire in 1884; a true Victorian Penny Bazaar selling anything and everything.

His founding principle of value helped Peacocks develop a successful business that continued to grow throughout the twentieth century.

In 1940, Albert's son, Harold, moved the business to its current home in Cardiff.

Growing into clothes...

During the following years Peacocks continued to establish itself as a value-for-money retailer. From the mid 1990s onward Peacocks experienced significant development and growth and a greater emphasis on fashion, which helped to propel the brand to even greater success in today's market.



Albert Frank Peacock opens a small shop in Cheshire, England; a true Victorian Penny Bazaar, selling all manner of products.


The Peacock family expands its product range to include such fashionable accessories as parasols and capes.


The business relocates to Cardiff, the Capital of Wales, where its head office remains to this day.


Stores are allocated numbers for tracking and administrative purposes. The Cowbridge Road East store in Cardiff in crowned 'Store Number 1' and continues to operate to this day!


Peacocks survives the war and the fundamental damage caused by rationing and a fractured economic market. Throughout the late 1940's, the company thrives in the face of adversity and begins the 1950's as one of the most successful and best loved retailers in the country.


The company continues to flourish under the management of Albert's grandson, Robert Peacock and his sisters; Anne and Bernice.


Menswear sales grow as the designs on offer become more cutting edge and stylish than ever!


The company continues to expand its store portfolio


Throughout the 1980's, Peacocks continues to dominate the retail market, opening stores in towns, shopping centres and on the high street. The brand is now synonymous with fabric, the newly popular 'net curtains' and of course - the patterned tea towel!


Peacocks shop windows became famous for their creativity and colour.


From 1990 onwards Peacocks experiences considerable growth with a greater emphasis on fashion, but staying true to the founding principle of great value.


Our enormous distribution centre opens in Nantgarw, South Wales. This site is over 200,000 sq ft in size and distributes product to stores, head office and our international sites.


Peacocks is floated on the London Stock Exchange.


During this decade, our new company logo is revealed, the sharp and stylish black, white and blue you see in use today. Stores get a swanky makeover and our marketing campaigns continue to grow from strength to strength.


Peacocks opens is first retail concession within the Co-Op Supermarket chain.


Peacocks once again becomes a privately owned company.


In the June we launched our first concessions within Morrisons Supermarkets.

In September, the Cardiff head office relocates to its stunning, state of the art new home at Capitol Link.


Peacocks is acquired by the prestigious Edinburgh Woollen Mill Group in the February of 2012.

A fresh and dynamic, fully transactional website is launched in the November of this year.


Peacocks operates in a number of international locations including Cyprus, Malta and Malaysia.


The company continues to work closely with Newlife, a charity foundation for disabled children.


Peacocks continues to thrive as one of the few remaining British heritage brands. With our colourful 130 year history, we are unrivalled as a longstanding fashion retailer that continues to produce affordable trend-led fashion for all the family. Our continued expansion and investment in our employees, puts us firmly on the map as one of the most desirable retail employers in the market!