If there’s one fashion staple every woman needs, it’s a pair of well-fitting denim jeans.
Day or night, work or play, jeans can be a go-to look for every occasion. Dress them up with heels and a leather jacket for drinks with the girls or keep them casual with a jumper and trainers for the school run.
With so many types of jeans for women on the market, from bootleg to straight cut, boyfriend, high-waisted and flares, how can you find your perfect fit?
Well, you’re in luck.
As we relaunch our new-and-improved denim collection, we'll show you some of our uber-flattering jean styles for some of the most common (and gorgeous) body types. Get ready to look and feel your best this year!
Best jeans for curvy women
Flaunt your curves and feel fabulous in a pair of our high-waisted Alexa skinny jeans.
Not only are they super-comfortable with their soft and stretchy fabric, but they are also super-flattering because of how they sit on your hips.
Say goodbye to any unwanted tummy rolls and hello to a gorgeous, sleek silhouette.
Best jeans for petite women
If you’re petite and you want to create the illusion of height, these are the ideal jeans for you.
So, let’s lengthen those pins with some straight-leg and figure-hugging jeans. Our lush premium Holly jeans has you covered, offering a versatile addition to your wardrobe.
Top tip: pair with your favourite pair of heels for enviably long-looking legs.
Best jeans for an apple shape
Looking to accentuate your waist?
Bootcuts to the rescue! Define your waistline and show off your legs by opting for our Daisy bootcut jeans.
This one is the perfect solution to complement your height, shape and colour palette; and at just £25, how could you resist?!
Remember that everybody is different and there are no strict rules about what you should or shouldn’t wear, so just make sure you feel fabulous in the style you choose.
Explore our new denim collection today and discover a variety of styles, from Mom jeans to classic bootcut and on-trend rips.