Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.

Cookies help us to provide important features and functionality on our Websites, and we use them to improve your customer experience. For example, we use Cookies to do the following:

Cookies allow us to improve the way our Websites work so that we can personalise your experience and allow you to use many of their useful features.

For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites.

Cookies can help us to understand how our Websites are being used, for example, by telling us if you get an error messages as you browse.

These Cookies collect data that is mostly aggregated and anonymous.

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites.

Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your use of in-store purchases.

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you

You can withdraw the consent you give us to use third party, non-essential cookies at any time on this page by toggling the switch below to 'remove consent'. If you choose to disable some or all Cookies, you may not be able to make full use of our website. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in. You may not receive any cashback or third party promotion if we cannot confirm the purchase using order confirmation technology. You can give your consent again at anytime on this page too.

Cookie Preferences

You can also use your browser settings to accept or reject new Cookies and to delete existing Cookies regardless of the consent you give us. You can also set your browser to notify you each time new Cookies are placed on your computer or other device. Any settings you change in your browser will overwrite the settings you choose on this page.

You can find more detailed information about how you can manage Cookies at the All About Cookies and Your Online Choices websites.

Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.

Our partners are listed below with information about the services they provide to us. This list is not exhaustive but it does include those partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through our services.

Measurement & Personalisation

To analyse how our services are used, including to test different content versions. This data may also be used to enable us to personalise our services and the marketing of our services.

• Google
• Fresh Relevance
• Yieldify

Product recommendations

To enrich your shopping experience by delivering personalised recommendations to you on our website).

• Fresh Relevance

Online marketing

To personalise adverts shown to you via Peacocks Stores and on other websites based on your interactions with Peacocks Stores. For example, by using data about your transactions with Peacocks Stores, what you have in your basket and the pages and products you look at.

• MAPP
• McCann
• Tomorrow TTH
• Bing
• Google
• Facebook

Social media

To market to you via social media platforms and to enable social sharing and engagement on our websites. These companies may use your data for their own purposes, including to profile and target you with other advertising.

• Facebook

Commenting

To power commenting on our products and your experience with us.

• Feefo

Delivering ads for our Retail Partners

To enable us to personalise and deliver online advertising on behalf of our Retail Partners.

• Google